High Noon Reimagined

Illustration | Package Design | Mockup Creation | Print Advertising

For this self-led class project, I reimagined the visual identity of High Noon Hard Seltzer. Starting with hand-drawn flat illustrations, I developed a fresh look with a playful personality for a limited edition summer can. Using these illustrations, I created mockups to visualize how the redesigned artwork would appear on the actual cans. The goal was to maintain shelf appeal while giving the product a unique, standout vibe in a competitive market. To bring the redesign full circle, I crafted a print ad that showcases the updated can designs in a real-world context.